Result

Every second a tree is logged for all the US magazine paper. More specifically, every minute 1.5 trees are logged just for National Geographic. National Geographic does NOT use recycled paper in their magazines’ pages; they do NOT specify certain certification to ensure that the fiber is harvested legally and sustainably; and, they use a paper mill that is one of the worst polluting mills in the world. If we get National Geographic- a leader of the U.S. magazine industry-to switch to recycled paper and use a cleaner mill, then they will set the example for the many other magazines that need to change their ways.

As a part of a national coalition of nonprofits, we’ve been pressuring National Geographic by gathering hundreds of petitions from students in Colorado asking National Geographic to commit to using at least 30% recycled paper by 2013, and that they restore the health and vitality of the Androscoggin River. We also met with Dr. John Francis, Vice President of Research, Conservation, and Exploration at National Geographic and Jimmy Chin, alpinist, adventurer when they were on the CU Boulder campus for a public lecture.